British Heart Foundation London, UK
Jun 17, 2019Permanent
Are you passionate about Digital Marketing? Do you have an in-depth understanding of search engine marketing strategy? If so, you could be the Paid Search Executive we're looking for. About the role The British Heart Foundation is driving a period of dynamic digital change and growth. Senior leadership has announced the ambition to deliver £50 million in digital revenue from key product portfolios by offering world class digital experiences that achieve greater impact for research and BHF customers. As Paid Search Executive, your job will be to plan, manage, analyse and optimize the BHF's paid search campaigns across AdWords, Bing and DoubleClick for campaigns spanning Brand, Healthcare, Fundraising and Retail. Consulting with channel teams and colleagues, you'll work in tandem with the Senior Digital Executives from other channels to produce multi-channel campaigns, apply creativity and strong PPC expertise to ensure that KPIs are met and digital excellence is assured on each campaign. You'll assist the Senior Paid Search Executive and Paid Search Channel Manager in developing plans for paid search advertising, championing a robust "test and learn" approach to stakeholders across the business. About you A diligent and enthusiastic digital marketer, you'll have a good knowledge of optimisation tactics and ready to take ownership for the performance of a range of campaigns from day one. Proactive, curious and willing to learn, you will be able to implement, monitor and optimise campaigns to support the activity of multiple stakeholders across different directorates in a fast-pace environment. You'll also need: * A demonstrable in-depth understanding of search engine marketing strategy, methodology and best practices with knowledge in all elements of Paid Search from campaign elements, match types and targeting to ad formats * Good knowledge of end-to-end campaign creation & optimisation (search query reports, testing, gap analysis, etc.) * An understanding of PPC (DoubleClick Search/ AdWords/ Bing) and Google Analytics. In return we offer a generous benefits package including flexible working, healthcare cover, dental plan, subsidised gym membership and substantial annual leave. About us We research all heart and circulatory diseases and the things that cause them. Heart disease, Stroke, Vascular Dementia, Diabetes and many more. All connected, all under siege. Because our research is the promise of future cures and treatments. How to apply To apply for this role please use the apply button below. Our process involves submitting your CV and a supporting statement, which should outline your interest and explain how you meet the role criteria. Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early. British Heart Foundation recognises and respects the value and diversity of all.