The Royal Meteorological Society is the UK’s professional and learned Society for Weather and Climate and is respected around the world for its contribution to meteorology. The Society is a registered charity and its programmes of work include providing professional accreditation, developing educational resources and skills, producing scientific publications, holding public and professional meetings and events, giving advice to Government and policy makers, and a growing role in providing information to the public on the science of weather and climate change.
Summary of Role
The Communications Manager has a key role overseeing the internal and outward-facing communications activities. This role provides an opportunity to influence, shape and develop the Society’s reputation and profile nationally and internationally.
- Work with the Head of Partnerships and Digital Marketing Manager to develop the Marketing and Communications Strategy, Annual Action Plans and Budgets, identifying key audiences, messages and calls to action.
- Work collaboratively with the Digital Marketing Manager to:
- Broaden reach of the Society’s key messaging with the aim of converting stakeholders to members and volunteers.
- Develop and deliver compelling member and supporter journeys to encourage individuals to deepen their engagement with the Society to improve retention and increase accreditation numbers.
- Collaborate with the Digital Marketing Manager to develop content and ensure content is effectively utilised across communication channels and follows brand and house guidelines.
- In collaboration with the Digital Marketing Manager produce content for a range of audiences, including media releases, images and key publications to ensure we communicate our strategic messages in a way which can be understood by stakeholders.
- Create compelling stories that engage, enthuse and inform to promote our work and priority campaigns.
- Identify and secure opportunities for proactive and reactive media coverage through cultivating strong relationships with journalists to strengthen and broaden our audience reach.
- Write powerful press releases with effective media briefs to promote our work and activities which deliver key messages and calls to action and confident to be the face of the Society.
- Support and train staff involved in media activity as necessary.
- Plan and deliver Weather Photographer of the Year Competition increasing media coverage and audience reach, participants and images each year.
- Work with the Digital Marketing Manager to develop cost effective ways of monitoring and evaluating the impact of our activities to make sure we are deploying our resources effectively.
- Devise a crisis communications strategy.
- Manage the communications budget.
- Proven experience of working in public relations.
- Proven knowledge, interest or understanding of communications or marketing.
- Strong science background and analytical mind with the ability to turn complex information into compelling stories and content for a general public audience.
- Meteorological knowledge and professional communications qualifications would be an advantage.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively with a team, build strong external partnerships and engage effectively with senior professionals.
- Excellent copywriting and editing skills with experience of writing for a range of audiences, delivery of a variety of key messages and calls to action.
- Demonstrable experience of dealing with the media with a confident and tenacious approach to secure significant media coverage and act as a public face of the Society.
- Confidence to take responsibility for delivering strategically important communication and public engagement projects.
- Creative with an eye for design.
- Excellent time management skills and an ability to meet deadlines under pressure and manage multiple project and stakeholder demands simultaneously.
From time-to-time, in common with other staff, the post holder will be expected to help on a short-term basis with any task that is necessary to ensure that the Society and its events run efficiently. When required, it will be necessary to attend Society meetings, either in London or across the UK, to assist with organisational activities and promote the work of the Society.
Skills and Experience required
- Self-motivated team player who uses their own initiative, is proactive in meeting tight deadlines, thinks creatively and embraces new ideas and ways of working.
- Competent with IT packages particularly CRM systems.
Details and Benefits
The position is based at the Society’s Headquarters in Reading. The role does on occasion require travelling in the UK and sometimes overseas. This is a full-time post working 37 hours per week, although the Society is willing to consider reduced hours working a minimum of 30 hours per week. The Society actively supports flexible working arrangements where practical.
The post holder is entitled to 24.5 days holiday leave per year. This increases to 27.5 days after two years and then 32.5 days per year on completion of more than 12 years service. This holiday entitlement is in addition to the 8 public holidays. These entitlements are based on full-time hours and reduce pro rata for part time working. In addition to the holiday benefits the Society pays 10% of salary as its employer’s pension contribution.
The Communications Manager reports to the Head of Partnerships.
If you would like to find out more about the role, please visit our website.