Marketing Manager

£22,000 - £24,000 yearly
  • South Hill Park Arts Centre
  • Bracknell, Berkshire
  • Dec 02, 2019
Permanent Marketing

Job Advert

Job purpose: Manage the day to day marketing and PR for South Hill Park’s commercial business plans, courses and workshops, cinema screenings, art exhibitions and fundraising initiatives.

SOUTH HILL PARK ARTS CENTRE AND THEATRE

Located in a beautiful eighteenth century Mansion house and grounds, South Hill Park is a unique and highly regarded arts centre and theatre, providing a rich mix of arts performances and activities. The venue is also the new official home for Bracknell Forest wedding ceremonies and offers a variety of opportunities for corporate or private events and hospitality such as wedding receptions, parties and conferencing. South Hill Park works in partnership with contract caterer Peas & Carrots Ltd to provide a quality in-house service. In 2019, the Mansion opened its newest function room, the Coach House a purpose built events space for all occasions.

A producing and presenting venue: music, theatre, comedy and dance, South Hill Park attracts leading professional producers, artists and local groups to form an annual performing arts programme augmented by our hugely popular in-house community productions. From life drawing classes to dance master classes, there is also an extensive range of workshops in almost everything artistic. The venue boasts two theatres, music and comedy cellar, recital room, craft workshops, three visual arts exhibition spaces and a cinema.

In the summer the grounds and buildings are taken over by a number of festivals and outdoor events – an opportunity to enjoy popular music, Shakespeare, and children’s theatre in a beautifully restored, award-winning English garden. South Hill Park produces its own Christmas pantomime and large-scale in-house Easter, October and February productions.

South Hill Park is run by an independent trust registered as a charity and is part-funded by Bracknell Forest Borough Council and Bracknell Town Council, with project support from Arts Council England and a number of trusts and foundations.

South Hill Park is a creative and vibrant place to visit and work. The staff, Board of Trustees and visitors are fiercely proud of the work and activity that takes place in the Arts Centre and passionate about the role it plays within our community – together we inspire and enrich lives.

JOB DESCRIPTION – GENERAL

The sales, marketing and communications department consists of the: Commercial Director; Marketing Manager; Box Office and Sales Manager; Box Office Supervisor, Campaigns Officer; Marketing and Publicity Officer; Marketing Assistant; Box Office Receptionists and marketing volunteers.

The department’s role is to develop and implement sales and marketing strategies for all aspects of South Hill Park activities in order to: meet and grow annual targets by maximising all earned income including: ticket sales, workshops/courses, commercial revenue - such as private hires and corporate events and fundraising; develop audiences/clients and raise South Hill Park’s local, regional and national profile.

MAIN DUTIES AND RESPONSIBILITIES

  • To manage the day to day marketing and PR for South Hill Park’s commercial business plans;
  • To generate new online and printed media opportunities for courses and workshops, fundraising initiatives, cinema screenings and art exhibitions;
  • To provide day to day marketing and promotional support for all fundraising activity; courses and workshops; cinema screenings and visual arts exhibitions.

JOB DESCRIPTION – SPECIFIC

The Marketing Manager will:

  • Work with the Commercial Director to generate new and repeat commercial business opportunities which meet or exceed annual targets. Such as: fairs (eg. craft and wedding); corporate events (eg. conferences, seminars, away days and business meetings); parties; wedding receptions and wakes and filming opportunities, making full use of the facilities and resources;
  • Manage the commercial client database;
  • Implement South Hill Park’s commercial marketing and PR plans, including all relevant media advertising;
  • Produce high quality marketing materials both in print and online which promote the corporate and hospitality business opportunities at South Hill Park;
  • With the Commercial Director, develop a clear communication path between clients, the South Hill Park team and caterer, Peas & Carrots Ltd;
  • Manage the promotion of the annual programme of cinema screenings to increase attendance, revenue, general awareness and audience development;
  • Manage the promotion of all courses and workshops - performing and visual arts, to increase attendance, revenue and PR, with particular focus on the specialist arts studios: printmaking; ceramics and jewellery and silversmithing, online, in print and in the media;
  • Work closely with the Exhibitions curator to promote each exhibition, grow public engagement and generate local and regional media attention;
  • Manage the promotion of all fundraising initiatives including; an individual giving scheme, corporate giving, community fundraising and fundraising events, online, in print and in the media;
  • Produce bespoke printed materials for South Hill Park, including all South Hill Park Production print.
  • Provide support for the production of each season brochure and cinema leaflet and South Hill Park production programmes;
  • Implement brand consistency across all printed and online marketing materials and campaigns.

General

  • Represent South Hill Park as an ambassador for the organisation at press nights, performances, meetings and events;
  • Undertake any other duties as may be reasonably requested by the Commercial Director;
  • Actively contribute to a healthy and safe environment.

Relationships

Maintain good professional relationships with:

  • Staff, tutors, volunteers and members of the Board of South Hill Park;
  • The officers and members of Bracknell Forest Council, Bracknell Town Council and Parish Councils;
  • Relevant arts organisations, associations and professional bodies;
  • All other individuals and organisations with whom South Hill Park seeks to work.

PERSON SPECIFICATION

Education

Essential

  • Good general education

Desirable

  • Educated to degree level
  • Marketing qualification

Skills & Knowledge

Essential

  • Professional marketing experience
  • Working to and meeting annual financial targets
  • Excellent IT skills
  • Producing printed and online promotional collateral
  • Generating media coverage

Desirable

  • Working in a multi-arts environment
  • Fundraising experience
  • Managing budgets
  • Creative background
  • Marketing in the corporate sector

Personal Qualities

Essential

  • Positive nature
  • Results driven
  • Excellent communication skills
  • Excellent attention to detail
  • Self-motivated, resilient and versatile
  • Commercially aware
  • Creative
  • Adaptable in a changing environment
  • An ability to get on with people from a wide variety of backgrounds

Desirable

  • Interest in the visual and performing arts
  • A clean driving licence and own car

EQUAL OPPORTUNITIES

South Hill Park aims to be an equal opportunity employer and is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

CONDITIONS OF EMPLOYMENT:

Salary: £13,200 - £14,400 per annum, depending on experience (full-time equivalent, £22,000 - £24,000, based on 35hrs per week)
Normal hours: 21 hours per week plus unpaid lunch breaks. Some additional hours may be required for which time off in lieu will be given.
Holiday: 29 days paid annual leave (including public and Bank Holidays) – pro rata.
Pension: Enrolment into South Hill Park’s workplace pension scheme.

This post carries a probationary period of three months, during which time the notice period required by either party is two weeks. Subsequent to a satisfactory review, the notice period is increased to two months.