Digital Public Relations Officer

£25,000 yearly
  • Scope
  • London E15, UK
  • Nov 25, 2019
Permanent Events Campaigning Fundraising Marketing SEO Social Media

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About Scope

Scope is a major UK pan disability charity that is embarked on a programme of fundamental change to deliver its goal of ‘Everyday equality’ for disabled people. Continuing to develop a high-performing finance team is critical to delivering our goal.  

About the role

Our media and social media team play a key role in delivering engaging content, stories and information across to our audience and the public. We’re looking for someone to plan, deliver and analyse Scope’s organic social media channels. You’ll ensure that Scope’s reputation, tone of voice and quality of content is effectively and consistently delivered.

This role encourages others across the organisation to take responsibility for the creation of high-quality content. You’ll have first-hand knowledge of social media scheduling tool and provide client service, training and support to the organisation. You’ll have experience of leveraging social media trends, press opportunities and hot button issues to engage social media audiences. The role will provide a high level of customer service for our social media audience and respond astutely to questions and issues. You will also work to create messaging – with the wider media and public relations team - and ensure those messages are used within our communications.

You’ll be developing digital marketing strategies for a range of internal clients including Individual Giving, Fundraising Events, Campaigns, Customer Services and Retail. You’ll be creating and optimising pay per click advertising campaigns on Google, Bing, YouTube, Facebook and Instagram, and ensure campaigns are running within agreed budgets. You’ll provide Weekly reporting of campaign performance to clients while managing their expectations, and produce post-campaign wrap up reports. Coaching colleagues within the team and wider organisation to provide digital marketing best practice will also be a key part of your role. 

About you

We’re looking for someone who writes engaging copy for social media channels, has a clear and demonstrable vision of how to create, brief and curate social media content, grasps the implications of content and messaging on social media channels – specifically Twitter, Facebook and Instagram. Familiarity with social media scheduling tools is also key, along with a determination to change the way the media and social media engages with and portrays disabled people. 

To apply

We offer an excellent benefits package including flexible working, 27 days’ holiday and generous pension. 

As a disability equality charity, Scope strives to make all opportunities to get involved as inclusive and accessible as possible. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria. We will consider any reasonable adjustments and flexible working arrangements that make this role more accessible.

Closing date for applications: 16th  December 2019