Direct Marketing Manager (Maternity Cover)

£40,000 yearly
  • Royal Air Force Benevolent Fund
  • London W1B, UK
  • Oct 09, 2019
Contract Fundraising Marketing

Job Advert

The Royal Air Force Benevolent Fund is the leading welfare charity supporting
current and former members of the RAF, their partners and families, providing practical, emotional and financial support, whenever they need us. 

This is a key position in the RAF Benevolent Fund’s friendly and hardworking fundraising team in London.  It involves raising significant support from individuals from cash and regular gifts.  You will lead on the programme to attract new supporters to the cause and to retain our exiting supporters.  We will also give you opportunity to show your fundraising experience and flair in creating new ways to connect with supporters through a variety of channels from direct mail and telephone to TV and digital. 

You will have proven success in a busy direct marketing environment, experience of providing excellent supporter care as well as managing a member of staff.  You will have strong communication and problem-solving skills and enthusiasm for the work of the RAF Benevolent Fund.

A detailed job profile is available on the Fund’s website. For an informal discussion about the role please contact Louise Gibson, Head of Individual Giving.

To apply, please send your CV together with a covering letter detailing why you believe you are suitable for this role to, Pete Thompson, Head of HR, RAF Benevolent Fund, 67 Portland Place, W1B 1AR, email.

The closing date for applications is Monday 28th October 2019 at 17:00.

Interviews will be held Friday 1st November 2019.

Please note that due to the high number of applications expected, only candidates shortlisted for interview will be notified.

The Royal Air Force Benevolent Fund is a Registered Charity (No. 1081009) which encourages applications from all sections of the community


Support from individuals through the direct marketing programme is a significant source of income and the programme has been instrumental in identifying legacy pledgers and supporters for other areas of the RAF Benevolent Fund’s work.  The person in this role has responsibility for organising all aspects of the direct marketing programme and managing the Fundraising Executive.


  • Set income and expenditure budgets for supporter recruitment and development in line with the Fundraising Strategy and annual Business Plan.
  • Manage the Fundraising Executive and ensure he or she meets annual objectives.
  • To maintain, monitor, review and develop relationships with external agencies and suppliers.  Ensure they meet the agreed Service Level Agreement.
  • Brief and provide information to the Direct Marketing agency for each Direct Marketing activity.
  • Monitor the income and expenditure of each activity against the agreed targets
  • Regularly review the mix of Direct Marketing activities to ensure maximum reach and targets are met.
  • Working with Finance Team colleagues ensure one-off and regular donations processed by the fulfilment house are added to the database.
  • Make selections from the database for mailings and produce suppression files for cold direct mail.
  • Liaise with other members of staff to ensure the needs of the organisation are met through the Direct Marketing programme in terms of promoting appropriate activities/events and raising money for particular areas of work.
  • Ensure head office and regional colleagues are kept up to date with current Direct Marketing activity
  • Ensure revenue from gift aid is maximised.
  • Produce reports on KPI’s for the Head of Individual Giving when required.
  • Manage the Direct Marketing budget to ensure we receive good value from suppliers and projects are met within the pre-agreed expenditure.


  • To ensure implementation of all relevant Fund policies and procedures
  • To attend meetings, conferences and training events as agreed with you line manager.
  • Such other duties as may reasonably be required.



Relating and Networking  - establishing good relationships with colleagues, beneficiaries and external contacts, relating well to people at all levels

Persuading and influencing – analysing data, probing for further information and making rational judgements from the available information and analysis

Writing and reporting – writing clearly and succinctly, in a well-structured and logical way

Applying expertise and technology – applying specialist knowledge and developing expertise through continual professional development

Planning and Organising – managing time effectively, meeting deadlines and prioritising workload


Achieving personal work goals and objectives – accepting and tackling goals with enthusiasm and demonstrating a strong work ethic

Adapting and responding to change – demonstrating flexibility in adapting to changing circumstances, accepting new ideas


4.  Academic/Professional Qualification(s) or equivalent:


  • Degree level education or equivalent vocational qualifications/experience


  • Membership of the Institute of Fundraising

5.  Knowledge/ Experience:


  • Minimum 2 years experience of direct marketing
  • Proven experience of supporter care
  • Proven experience of using a computerised data for fundraising


  • Experience of on-line supporter recruitment and development
  • Experience of using the CARE Database

6.  Skills/Abilities:


  • Able to communicate effectively, empathetically, concisely and confidently on the telephone, in writing and in person to a wide and varied audience
  • Able to manage and prioritise own workload
  • Have budgetary and financial skills
  • Excellent interpersonal skills
  • Be committed to the values and ethos to the RAFBF