We’ve got some amazing stories to tell – can you help us share them? CBM works in the world’s poorest places to transform the lives of people with disabilities and communities at-risk. We’re looking for a skilled and enthusiastic communications professional to help us share stories of our work via a range of channels, showing our supporters the incredible impact of their generosity and inspiring others to join our cause.
Hours: 20 to 30 hours per week (Maternity cover up to 12 months)
Purpose: To identify, develop and share stories of our work that inspire and engage our target audiences and deliver strong communications via a range of online and offline channels to support CBM’s brand and identity.
1. Communications (95%)
a) Proactively identify and research stories appropriate for our target audiences to promote via the media, digital channels.
b) Write copy for use on the CBM website, social media, publications and other PR and work with colleagues to develop compelling cases for support, campaigns, human interest stories, image library and supporting material for advocacy work.
c) Coordinate communications campaigns and production of publications, film materials and other resources
d) Update and develop CBM UK websites and social media platforms, working with external agencies as appropriate.
e) Proactively seek out positive media coverage promoting CBM and its key messages, including by preparing, issuing and “selling in” press releases and pitching interviews and features. Develop effective working relationships with target media, respond promptly to queries, sometimes out-of-hours. Collate relevant coverage to increase effectiveness of activity.
f) Help ensure CBM’s brand is presented consistently and appropriately, including by providing resources and support to other staff. Be an outstanding advocate for CBM, delivering communications in line with the vision and values of the charity.
g) Support implementation of high-profile supporter strategy, building and maintaining relationships with key Patrons/Champions/Friends, researching prospects, and contributing to plans to use them appropriately to support fundraising and advocacy.
h) Keep up-to-date with communications developments across the sector to enable CBM to continually improve and develop our activity.
i) Work with other teams, including CBM International, to maximise information sharing, cross-fertilisation opportunities and integrated working.
2. Planning, reporting, budgets (5%)
a) Ensure appropriate recording of communications activity.
b) Collect and analyse information on communications activity to enable reporting on key performance indicators, milestones and targets to facilitate informed decisions; recommend and improved working practice.
c) Plan, deliver and report on campaigns/projects within an agreed budget.
a) Help develop a culture of enthusiasm and success that reflects the ambitions of CBM UK.
b) Play an active role across the CBM UK team, promoting positive working and innovation. Seek to improve working practice at all opportunities.
a) In the event of a major emergency appeal, contribute to developing and implementing an appeal at short notice.
b) Contribute to the development of communications strategy, led by the Director of Fundraising & Communications and Communications Manager.
c) Occasional out of normal office working hours. Occasional travel in the UK and, more rarely, overseas.
d) Carry out other duties as required by the Director of Fundraising & Communications and Communications Manager.