Senior Marketing Coordinator - Financial Products and Services

£30,000 - £32,000 yearly
  • Age UK
  • London, UK
  • Jun 13, 2019
Permanent Marketing

Job Advert

Job Purpose

Are you an experienced, professional Marketing Coordinator with direct marketing experience of financial products and services?

Age UK Enterprises offer a range of products and services tailored for the over 50s. We want you to join the team as a Senior Marketing Coordinator, where you will plan and coordinate the delivery of direct marketing campaigns, promoting our funeral plan, equity release and legal services.

Main Responsibilities

* Plan, monitor and implement marketing activity and budgets for Funeral Plans to deliver the acquisition targets.
* Implement marketing activities including digital activity, direct mailings, advertising and door drops from initial briefing stage through to campaign completion.
* Plan and implement the insert programme, including liaising with media agency to plan annual schedule based on previous performance. 
* Arrange and oversee the production of fliers, press adverts, posters and other marketing materials.
* Liaise with creative agencies to develop new marketing concepts and tests.
* Develop and manage digital marketing activity with Digital marketing managers
* Provide timely consolidation of latest campaign results with succinct commentary 
* Ensure local offices, call centres and fulfilment operations are fully briefed on forthcoming activity and provided with full campaign marketing materials to enable them to respond appropriately to customer needs. 
* Ensure the appropriate sign off procedure is adhered to including legal sign off and that we operate within the ASA, Financial Services, Consumer Protection, and Data Protection guidelines as well as charity regulations and standards. 
* Maintain records of sign-offs and approved artwork in accordance with the Marketing Process.

Experience, Skills and Knowledge

* To be considered, you will need to demonstrate solid experience within Direct Response Marketing, including campaign management, database marketing, and digital marketing. 
* Experience marketing commercial products and financial services would be hugely beneficial. 
* You should have a thorough understanding of the full marketing mix, along with the ability to handle complex campaigns. 
* Excellent Excel spreadsheet and MS office skills are essential.

In return we offer a wonderful and rewarding environment, working for the UKs largest charity dedicated to helping everyone make the most of later life. In addition we offer a competitive basic salary and benefits package including 26 days annual leave + bank holidays, holiday purchase scheme, pension (we pay up to 9%), healthcare cash plan, life assurance, season ticket loans, cycle scheme, and more.

Additional Information

For a full list of benefits please click here

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the essential criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.