Analytics, PPC and SEO Specialist

£32,500 - £36,000 yearly
  • Versus Arthritis
  • Chesterfield, Derbyshire, UK
  • Jun 10, 2019
Permanent Data SEO Web

Job Advert

We are looking for someone that can dynamically lead our digital analytics, search engine optimization and digital advertising program to ensure that we meet our ambitious organizational digital growth and engagement goals, as well as providing best practice insight guidance to colleagues working with digital across the organization.

This role sits within our digital team and will collaborate across the organization and external partners to ensure we can make the most of our digital insight, search and advertising to continue our work to grow a large community of people Versus Arthritis.

About the role

This a new role that was created to help us better understand how our key audiences use our digital platforms, content and services, improve how we outreach to our key audiences and convert them to supporting our work or taking part in our activities.

As the Analytics, PPC and SEO Specialist you will have the ability to re-shape our analytics, SEO and PPC programs, as well sharing the results to key internal stakeholders and determining best practices for organization needs to follow.

You’ll need to work closely with internal stakeholders and key external suppliers and agencies to ensure smooth running of the project. This will include preparing campaign briefs, insight reports, advising on changes to digital platforms to improve results, as well as overseeing the delivery and spend on digital advertising – particularly our PPC program.

This is a collaborative post that works across the organization. You’ll also be identifying how to expand our in-house expertise, by documenting the progress of projects for key stakeholders and decision makers, as well as organising training and information sessions.

Key requirements

  • Five years of experience of working in analytics, SEO and PPC
  • Excellent understanding of the principles and ability to successfully run paid search, digital and social media advertising programs (with the focus on large PPC and Google Grant program) that drives traffic, engagement and conversions to digital platforms
  • Excellent understanding of digital analytics principles and the ability to successfully setup analytics programs, that provide reports and insight that you can use to provide recommendations for improvements or assess whether a project is meeting its objectives.
  • Excellent understanding of the principles of Search Engine Optimisation and the ability to run an effective SEO program that enhances the engagement, traffic and relevance of our digital content to reach our key audiences.
  • Ability to explain complex results and information to colleagues, in a way that enables them to make clear business and project decisions
  • Confidently manage and build positive relationships with technology suppliers and agencies
  • Excellent interpersonal, communication and presenting skills
  • Understanding of how to manage and supervise spend of digital advertising and social media budget, and project management.
  • Thrives in a collaborative workplace environment and excited to share knowledge and skills with colleagues.
  • Good project management
  • Have successfully completed certification for Google AdWords, all the Google Analytics Academy courses and Data Studio, as well as being able to demonstrate excellent understanding of Search Engine Optimisation, social media advertising and wider digital marketing concepts.

How to apply

To apply you MUST submit:

1. a concise, up-to-date CV

2. along with a completed supporting statement demonstrating how you meet the key requirements set out in the job description and person specification

3. Please include where you’ve seen this role advertised

Email your completed application by 30 June 2019 via the link on our website

Interviews

First interviews expected: 10th July and London

Comprised of an approximately one-hour interview and one-hour test

About us

Arthritis causes pain, fatigue and isolation for 17.8 million people in the UK every single day. It can impact on the ability to work, our relationships and take away our independence. We don’t accept this.

We are Versus Arthritis. We are volunteers, healthcare professionals, researchers and friends, all doing everything we can to push back against arthritis. We’re reaching out to everybody with the information and support they need, funding vital research and changing the way society sees arthritis. Together we’ll keep running, researching, influencing, volunteering, advising, chatting, baking, listening.  We won’t stop until no-one has to tolerate living with the pain, fatigue and isolation of arthritis. 

Join us and use your skills, knowledge, passion and energy to help us defy arthritis.

Read more about what we do, working for us and what we offer on our website.

Promoting Equality in the workplace

Versus Arthritis is a Registered Charity No: 207711 and in Scotland No. SC041156