These are exciting and challenging times for the National Trust. We are moving forward with our strategy to restore a healthy, beautiful, natural environment, offer experiences that move, teach and inspire, and look after our places, gardens and collections. The East of England has an important role to play in delivering this strategy. As a key member of the consultancy team based at the regional office in Bury St Edmunds, you will be supporting property portfolios in planning and delivering marketing and communications. You will work with colleagues at properties and consultancy peers across the East of England region to engage our supporters and the wider public with our cause.
PLEASE NOTE: You should be prepared for regular travel to support the properties within your portfolios.
What it's like to work here
The National Trust Consultancy is the home to specialists in every field of our work. It is a great repository of skills, talent and experience where resources are shared across disciplines and boundaries. The diversity and quality of expertise within the Consultancy enables our properties and places to benefit from an extraordinary range of creative and innovative thinking, as well as deep expertise in all matters relating to our twin purpose of caring for the nation’s heritage and landscapes, and making these accessible to all. Working in the East of England Consultancy will give you the opportunity to showcase your marketing and communications expertise and use your creativity and experience to make a real difference.
What you'll be doing
As a marketing and communications expert with experience across all channels including digital, social, print, PR and communications, you’ll bring strategic and innovative thinking to help us deliver our strategy by engaging with supporters and the wider public with our cause.
You’ll ensure marketing and communications activity is fully joined up at a property and cluster level and contribute to planning, delivery, integration and evaluation of your portfolio activity. Plus you’ll also have the opportunity to lead on some of our regional marketing activity.
Working across a portfolio of properties around Cambridgeshire, you'll produce and deliver marketing materials and help others to do so by providing expertise, advice and training to support your property marketing colleagues. You’ll manage your cluster web content and emails, ensuring they deliver against agreed objectives and brand standards. You’ll evaluate marketing activity, using data and insights to understand what’s worked well and what hasn’t, pinpointing new opportunities, identifying best practice and advising your property marketing colleagues accordingly.
You’ll also be a key role within the regional marketing team, ensuring properties and their offers are well-represented at regional and national level. You’ll have the opportunity to lead some of the planning and delivery of regional campaigns, using and communicating the wonderful National Trust brand to full effect, to raise awareness of our visitor attractions and conservation cause. You’ll be making a difference at a very local level, across your cluster and for the East of England region by providing consultancy support to drive innovation and competitive edge ensuring business objectives are achieved. That’s an exciting challenge, and it’s where your ideas and creativity will make a real difference.
You’ll also be involved in managing contentious PR issues across your cluster, consulting with the regional lead to respond in a timely and appropriate manner for both press and social media. You’ll do all this and more whilst ensuring that we continue to place our properties and visitors at the heart of everything we do.
Who we're looking for
This is an exciting role for an experienced marketing and communications expert. In order to be successful, you’ll need: