£32,000 yearly
National Trust National Trust - Heelis, Swindon, UK
Feb 15, 2019
Are you the web content management expert we’re looking for to manage fundraising content and campaigns on the main National Trust website? Places are vital for our spirit, wellbeing and relationships – and, as Europe’s largest conservation charity, we know that protecting them has never been more important. With more than three million web visitors a month, our website helps people get the most from our places and spaces - and helps them find out how to support us. We’re working hard in the digital team to help our supporters donate easily online, in a way that suits them. It’s vital that our website is inspiring, engaging, purposeful and usable – which is exactly where you come in. This is a Part-Time (4 days a week), 2-year Fixed-Term contract. What it's like to work here Heelis, the Central Office for the National Trust, houses approximately 700 staff from across the Trust’s directorates, including the Executive team and the Director General. The building was designed to be highly sustainable and has won a number of nationally-recognised awards; the open-plan offices and friendly social spaces help us to foster a truly collaborative working environment. The Trust really likes to "workshop" concepts and initiatives, so you might find us trialling new ideas and campaigns in the atrium meeting area, the Director General, Hilary, giving an inspiring presentation on our achievements to date and our plans for the future - or, better still, our food and beverage specialists testing out new recipes. Secondments to other departments are encouraged - we all work better together when we understand what our colleagues do. There's immense variety, passionate, dedicated and caring colleagues - and ample subsidised parking close by. What you'll be doing As part of the superb digital team within our in-house marketing agency, you’ll manage and edit the fundraising content and journeys on our main website, creating compelling, intuitive experiences which meet audience needs while communicating key Trust messages. You’ll also play a major part in our fundraising campaigns – from ideation and planning to management and evaluation - and be able to juggle the demands of multiple stakeholders for whom the website is a vital communication tool. This is an exciting opportunity to help us fundraise successfully with one of the highest-profile communication tools at our disposal. Who we're looking for Having worked in a similar content-focused position, you’ll come to us with an impressive track record of commissioning and managing compelling, creative and purposeful web content. In addition,  Credible and insightful, you’ll have broad experience of using content management systems and following publishing processes, copyright legislation and brand guidelines. You’ll understand how to apply user experience principles and be fully conversant with search engine optimisation and use of analytics. You’ll be creative and full of great ideas - but you’ll always consider users’ needs in all that you do, delivering high-quality work to tight deadlines. Collaboration will be at the heart of your role so you’ll need to be a real team player and have strong stakeholder management skills. You'll have experience - or be able to demonstrate a strong understanding of - working in the charity sector. Influential and enthusiastic, you’ll be an exceptional communicator - not afraid to challenge when needed.   
£23,375 yearly
National Trust Coniston, Cumbria, UK
Feb 08, 2019
An opportunity has arisen to join the Property Teams responsible for promoting the South & West Lakes portfolios through a range of traditional and digital marketing and communications channels. The role offers the right candidate a rare mix of elements – to work across a range of popular indoor and outdoor visitor destinations with a fascinating mix of heritage; working within a wider support structure of a large organisation and marketing departments, whilst promoting a charitable cause where you can see the direct impact of your work locally. For a well organised and ambitious individual the role offers enormous potential and tremendous variety. The West Lakes: Our West Lakes portfolio in the Lake District is the third largest portfolio, by area, in the National Trust and we account for around 7% of its land. This is about 15,800 hectares of valley, lake and fell in Wasdale, Eskdale & the Duddon Valley. This includes 26 tenanted farms, large areas of common land, 14 residential cottages, and a number of other buildings including climbing huts, and Wasdale Hall – the YHA in Wasdale. The South Lakes: Our South Lakes property in the Lake District, now a UNESCO World Heritage Site, is one of the most diverse, interesting and challenging portfolios in the whole of The National Trust. Millions of people visit the Lakes every year and one of our key challenges is how to connect more and in better ways with these people, from all round the world, when they are here. How do we make them Trust supporters? We look after some of the most beautiful and iconic parts of the Lake District around Hawkshead and Coniston, with very strong links to Beatrix Potter and her legacy of land, farms and buildings and artwork. What you'll be doing Working flexibly across the two portfolios, you’ll lead the development and delivery of the Marketing and Communications plan for the portfolio’s to achieve their business objectives and connect people with the work of the Trust as a conservation charity. You’ll work with the property teams and wider consultancy to promote visits, programming, volunteering and participation, restoration work, fundraising, commercial operations and our land agenda to name a few. You’ll be the key driver for communications with visitors, the wider community, as well as internal communications. The role will suit a media-savvy, creative individual with experience in a press and public relations or digital marketing environment and interest in history and gardens. Who we're looking for You will have a passion for communications, a preparedness to try new things and an aptitude for developing relationships to promote our diverse work and cause messaging through creative and eye-catching marketing and communication channels. It's a busy and fast-paced environment so you'll need to be extremely well organised and flexible, able to think on your feet and prioritise your work. You’ll be working from several offices, mainly in Coniston and Wasdale, and with a wide range of people and places. It’s a fixed term role – to test how it works for us all – with a view to taking it forward after the first year. Superb written English, an eye for detail, first rate planning and an ability to work to deadlines are essential. Excellent digital skills, confidence handling images, acting as a brand ambassador, leading a professional calm approach to handling customer queries, complaints or contentious issues, working with databases and social media platforms are vital. Also, you'll have an enthusiasm for the Lake District with all the amazing places that we look after here, outdoors and in for visitors from all round the world. You will have; Practical experience in a marketing role or in some aspects of marketing communications Experience of developing and implementing marketing and communications plans Knowledge of relevant legislation: marketing codes, data protection, copyright and model release Proven track record in creating, using and editing content in different channels (web, social media, PR, email) Excellent written and verbal communication skills Ability to spot potential risks to reputation and escalate them accordingly Have excellent interpersonal and networking skills, with the ability to influence, advise and negotiate at all levels within the organisation and with external agencies Well organised and able to manage multiple priorities and varying pressures to meet measurable targets and deadlines Strong understanding of the importance of online presence and ways to promote visits to our website and social media channels A full UK driving licence with own vehicle