In Kind Direct is the UK charity distributing consumer goods donated by companies to UK charitable organisations working in the UK and overseas. Founded in 1996 by HRH The Prince of Wales, we offer a simple solution to connect companies and their products to thousands of charities, community groups, foodbanks and schools supporting our communities.
To the end of 2020, we have distributed over £268m worth of essential products, supporting over 11,000 charitable organisations and millions of people, as well as diverting 30,600 tonnes of usable goods from waste.
We empower charities to do more for less and put their local knowledge at the heart of our work. We make it easy for companies and brands to have a positive social impact with the products they make and sell.