In Kind Direct

Product Giving for Social Good

Founded in 1996 by HRH The Prince of Wales, In Kind Direct distributes consumer goods, donated by companies, to UK charitable organisations working in the UK and overseas. We work with not-for-profit organisations and companies to help ensure that everyone has access to life's essentials and that no usable product goes to waste.

So far, 1,125 companies have donated £200 million worth of products to In Kind Direct, helping us to support almost 10,000 charitable organisations. This has diverted 25,000 tonnes of usable products from waste and helped millions of people.