£35,000 - £40,000 yearly
St George's Bristol Bristol, UK
Dec 02, 2019Permanent
The Head of Marketing & Communications is one of six senior managers who, together with the Chief Executive, make up the SMT at the concert venue St George's Bristol. The team is responsible for implementing St George’s vision and strategy across their individual departments as well as taking an overview of the day to day running of St George’s. The successful candidate will: Lead the research, development and implementation of St George’s marketing, communications, and audience development strategies with a strong focus on developing St George’s digital strategy and presence, ensuring that marketing practices embrace digital innovation. Manage a team whose remit is the delivery of marketing, communications and audience development activities that support the commercial and charitable objectives set out in St George’s Business Plan, ensuring the organisation achieves its vision, aims and objectives. ABOUT ST GEORGE’S BRISTOL St George’s Bristol is one of the UK’s leading concert halls, welcoming some 100,000 visitors to the building each year. With an established reputation for excellence in live performance, our outstanding programme and acoustically acclaimed and intimate auditorium attract the world’s best classical, jazz, folk and world musicians as well as spoken word artists. Our brand’s organising thought is ‘Feel Moved’ and we are committed to diversity and inclusivity in terms of our audiences, performers, staff, and trustees. We also deliver an award-winning Learning & Participation programme, engaging with over 4,500 young people each year. In September 2018, St George’s Bristol re-launched as a creative space for music and ideas – welcoming visitors seven days a week, daytime and evening, to a stunning pavilion-style extension, a new café bar, multi-purpose spaces and exhibitions. Our Glass Studio has also introduced an informal performance space for a new series of live sessions. St George’s Bristol is an independent charity operating a not-for-profit business model. We generate income through venue hire, fundraising and café bar sales, in addition to ticket sales for concerts and other public events. We work closely with Bristol Music Trust as a member of Bristol Music Consortium, through which we receive annual NPO investment from Arts Council England. At St George's Bristol, we seek to put individuals with different cultures, perspectives and experiences at the heart of the way we work. We want to recruit, develop and retain the most talented people, regardless of their background, and make best use of their talents. We are guided by our values in everything we do, and recognise that being a diverse and inclusive employer helps us fulfil our responsibility to make a positive difference for our organisation and for the city. KEY RESPONSIBILITIES OF THE ROLE Own and develop St George’s brand and organisational messages: promote the St George’s brand and maintain consistency with brand identity and guidelines across the organisation; Develop, manage and deliver the Marketing & Communications Strategy; engage with and support all internal clients with the creation and delivery of audience focused campaigns to deliver agreed objectives for the St George’s programme, ensure that all platforms and channels meet customer needs and build relationships with audiences to maximise income, engagement and attendance; Manage & deliver the annual Marketing & Communications Plan with consideration to channel planning, budget allocation, measurement, KPIs and ROI. KPIs include targets on ticket sales for concerts and events, growth in commercial rental and café-bar sales, promotion of our Learning & Participation activities and support for our fundraising and supporter programmes; Maintain and develop relationships with all relevant media, identifying strong and relevant news angles and stories to secure regular print, broadcast and digital coverage for St George’s; Develop, manage and deliver the Audience Development Strategy, balancing maximisation of income with our audience diversity objectives; developing audiences for all work undertaken by SGB and contributing to the wider strategy to represent St George’s as an important part of Bristol’s vibrant music scene; Develop and implement a Digital Communications Strategy for St George’s using data and insights effectively to inform and influence the St George’s Marketing and Communications Strategy and drive an outstanding personalised audience and visitor experience; Lead on CRM strategies for the organisation; Oversee the creation and delivery of coordinated and cohesive content to drive awareness and deliver key messages to our community through St George’s owned platforms and channels, demonstrating strong experience in email marketing, social media, PPC and SEO; Use data and insights to create pricing strategies and production schedules that ensure maximum ticket yield and income from Box Office revenue; Manage the twice-yearly season announcement, priority booking and on-sale process, over-seeing production of sales and promotional materials; Work alongside the Operations Director to support the commercial income targets for the café bar and commercial hires, maximising revenues and audience development opportunities; Work alongside the Head of Development on recruitment/retention strategies for supporters and on maintaining public awareness of our charitable status to support the securing of voluntary funds; Work alongside the Head of Learning & Participation to support the L&P programme and to ensure outreach work is linked to the audience development objectives; Collaborate effectively with city and cultural partners and develop partnerships; Manage the marketing budget and prepare reports and presentations for all stakeholders; Act as an ambassador for St George’s, maximizing PR/publicity for the organisation throughout the city and the UK and promoting its work at all times; Identify new opportunities to build relationships and partnerships with a diverse range of organizations and individuals to help ensure the long-term sustainability of the organisation; Carry out additional relevant duties at the discretion of the Chief Executive. PERSON SPECIFICATION Qualifications & Experience: Educated to degree level standard or discipline equivalent professional qualification; Significant experience of marketing at a senior level in the arts and cultural sector or at a visitor attraction, with supervisory/line management responsibility; Experience in developing brands, as well as strategies and planning campaigns, across traditional, digital and social media channels; Strong commercial understanding and experience in a sales environment; Highly experienced and effective in networking on all levels. Skills & Knowledge: Strong knowledge of marketing and communications; Excellent written communication / presentation skills; Understanding of cultural audiences and their behaviours; Highly competent in financial analysis, forecasting, cost management and reporting; Proactive and effective in developing, supporting and inspiring a team; Knowledge of Spektrix desirable. Personal Attributes: Knowledge of and enthusiasm for the work of St George’s Bristol and appreciation of a variety of musical genres; Personal integrity and commitment; Collaborative and approachable with strong leadership ability; Self-motivating and influencing; creative, strategic thinker with ability to see ‘the big picture’. CONDITIONS AND BENEFITS SALARY: £35,000 - £40,000 pa. WORKING HOURS: Standard office hours are 9am-5.30pm Monday-Friday. The postholder will be expected to fulfil the hours required to do the job, including some evening and weekend work. HOLIDAY: 25 days per annum plus all public holidays. PENSION: A Stakeholder Pension Scheme of up to 5% contribution applies after a qualifying period. OTHER BENEFITS INCLUDE: Staff Ticket Scheme for complimentary and discounted concert tickets, and staff catering discounts. HOW TO APPLY Please submit a brief covering letter (2 pages A4 maximum) highlighting your suitability and motivation for applying for this role, together with your CV as one document by an email via the button below. Please complete the Equal Opportunities Monitoring Form online at www.surveymonkey.com/r/W69XTSC Closing date for applications: Friday 10 January 12.00. Candidates notified of invitation to interview: Monday 13 January.